If girlhood (gender neutral) is a spectrum, this summer, that spectrum has been Brat to Demure. Brat, inspired by the Charli XCX album of the same name, is bold, artfully messy, and always out; demure, taken from creator Jools Labron’s satirical TikToks, is tongue-in-cheekily modest, put-together, and cozied up at home.
When applying that spectrum to hair colors, I’m here to argue that a Demure tone is, overall, soft. The contrast between the hair and the skin might be lower; the color might be less saturated or bright; it might perfectly align with one’s undertones; often, it’s all the above.
Ahead, find 10 soft hair color ideas for your daintiest, most mindful shade yet.