7 Trending Colors Taking Over Summer 2024 Fashion

After a period of reigning quiet luxury-inspired neutrals, fashion’s biggest color trends are shifting in a playful, punchy direction this summer. While seasonal color palettes have always held a role in defining the mood of fashion collections, we’ve seen an explosion of vivid, tongue-in-cheek color trends this year, from futuristic silver to butter yellow to the continued dominance of cherry red. Whether you’re having a chaotic party girl summer or romanticizing Euro vacation vibes, there’s plenty of statement shades for your perusal this season. Read on for the seven top color trends in fashion this summer, complete with product picks to try them for yourself.

‘Brat’ Green

Color us obsessed with Charli XCX’s sixth studio album… and the fluorescent (and sheer) looks that Brat has inspired. While this vivid green shade arrives with a reputation of being difficult to style, all you need is a solid plan (and accompanying IDGAF attitude). Try going monochrome with a dressy tweed set, or start slow by pairing a neon tee with your go-to jeans combo. We’ve heard that Brat green and all other things 365-party-girl make up the official dress code of the summer.

Seafoam Green

Yes, mint green is back, but it’s different from what you remember from our pre-Instagram #OOTD days, circa 2012. This season, we’re leaning into the mystical, softer side of seafoam green, with rhinestone mesh flats and sleek jade handbags at the forefront. Today’s pieces skip the chevron in favor of light, elegant finishes, and the result couldn’t feel more minty-fresh.

Butter Yellow

Never underestimate a creamy yellow color palette. While it might be easy to brush past this pastel shade, its unexpected sweetness functions almost like a neutral while bringing a fashion-forward element to your look. Try styling one or two accessories in this shade—like some chic, square-toe Mary Janes—with structured no-nonsense basics like a soft gray blazer and classic jeans. 

Cherry Red

The rumors are true: Cherry red is still going strong. About a year into the trend, we’re continuing to glimpse a range of punchy red accessories, tops, skirts, and shoes in our feeds. This summer and fall, we’d recommend switching up your styling (like choosing red as your outfit’s dominant color or selecting a trending pattern like gingham) to freshen up the look.

Seashell Blue

It’s tough to go wrong with a medium-tone blue in summer, and this slightly muted cornflower shade is ideal for building colorful longevity (while maintaining of-the-moment energy) in your closet. To build up the visual interest, try combining this mellow color with statement elements, such as stripes and woven fabrics.

Soft Periwinkle

Sometimes, a playful hue is all you need to liven up your outfit rotation. Periwinkle, which runs the gamut from red-toned blue to soft lavender, is majorly trending, with celebrities who have given it a try including Da’Vine Joy Randolph and Olivia Rodrigo. While it’s easy to treat periwinkle as a special-occasion staple, we also feel called to incorporate this shade in unexpected ways (like athleisure or loungewear).

Futuristic Silver

If you’ve logged into any social media apps in recent months, chances are you’ve seen plenty of pops of silver. There’s something inherently fresh and leveled-up about pulling the bold metallic into our everyday wardrobes, whether that entails ballet flats or a maxi skirt. Try treating silver like a neutral—à la leopard print—or mixing and matching with contrasting metallic pieces.