100+ of the Best Beauty Products of 2024, According to Byrdie Editors and Experts

Welcome to The Byrdies! We’re spotlighting the best in beauty with our annual, ultra-comprehensive roundup of award-winning products. After testing thousands of products throughout the year, our 11 editors came together with nine beauty experts to choose over 100 winners. You’ll find brand-new launches along with time-tested favorites, as well as a spotlight on the people who have molded the beauty space through influence, innovation, artistry, education, and medical expertise. Together, each one has made an indelible mark on our routines in 2024.

OUR WINNER SELECTION PROCESS
We selected winners based on three categories:

Efficacy: Does the product do what it promises?

Overall value: How long does it last? Do the results feel worth the price? Did we use it until it was empty? How much joy does it bring us?

That special something: Sometimes, it’s hard to tell why you love a product. The texture, the scent, the ritual of applying it—it all adds up to that magical falling-in-love feeling when you find a new formula or finish one you’ve loved for a long while. We took those sparkly memories into account when choosing our winners. Beauty is supposed to be fun, experimental, and personal after all.