A Deep Dive Into Fenty Hair by Rihanna


On Monday, the Barbadian music icon and beauty entrepreneur that is Rihanna, held the official launch party for Fenty Hair. The global superstar showcased off her gorgeous natural curls at the Los Angeles launch, which ultimately introduced us all to the new and highly-anticipated range of haircare products.

So far, the Fenty Hair collection lineup consists of nine primary haircare and styling essentials. Despite the playful, tongue-in-cheek names, there’s science behind the brand, too. A core tenet of Fenty Hair is what the brand calls its “Replenicore-5 complex” – a powerhouse blend of Barbados gooseberry, upcycled jackfruit extract, hydrolysed vegetable protein, antioxidant green tea and amino acids – to help treat split ends, hydrate and beef up strands.

Now luckily for us, it’s available from today (June 13th) on Fenty Beauty! Before we race to you to the checkout, get all the deetz on each of the nine products below:

Fenty Hair “The Rich One – Moisture Repair Conditioner”:

IMAGE | FENTYBEAUTY.COM

We love a rich friend who pays it forward. This conditioner melts on contact, givin’ just the right level of moisture and spreading its reparative, de-frizzing + conditioning benefits fast. It’s also clinically tested to reduce breakage and split ends, thanks to Replenicore-5—that means smoother, easier-to-style hair after just one use. Priced at $29.00.

Fenty Hair “The Rich One – Moisture Repair Shampoo”:

IMAGE | FENTYBEAUTY.COM

This shampoo gently cleanses, flexing its plush, moisturizing lather—making something so everyday, feel so extra. Replenicore-5’s proteins, amino acids and antioxidants help to repair split ends and reduce breakage. It’s also moisturizing yet lightweight, so all hair types can get rich—not weighed down. Priced at $29.00.

Fenty Hair “The Protective Type – Heat Protectant Styler”:

IMAGE | FENTYBEAUTY.COM

Like your OG-est friend, this multi-benefit cream’s got your back when things heat up. It’s the universal prep step everyone needs before blow drying, silk pressing or diffusing. It protects up to 450°F and goes off, smoothing, defrizzing, detangling and hydrating too. Priced at $28.00.

Fenty Hair “The Richer One – Moisture Repair Deep Conditioner”:

IMAGE | FENTYBEAUTY.COM

Slip into the cushy life with this luxurious, extra-rich conditioner that spreads and melts right into dry, damaged hair easily for faster conditioning with less product. It instantly detangles and deeply moisturizes and nourishes dry, damaged hair. Priced at $29.00.

Fenty Hair “The Comeback Kid – Instant Damage Repair Treatment”:

IMAGE | FENTYBEAUTY.COM

The Comeback Kid penetrates deep into the cortex to provide inside-out repair, support damaged keratin structures and strengthen strands. This bond builder was also tested on all hair types and can be used as a leave-in or rinsed out, depending on your hair needs. Hair instantly looks and feels healthier, moisturized, softer and smoother with just one use. Priced at $36.00.

Fenty Hair “The Homecurl – Curl Defining Cream”:

IMAGE | FENTYBEAUTY.COM

The curlfriend you can call on. She’s a total softie, givin’ touchable body and bounce. But tough AF on split ends, thanks to Replenicore-5’s always-on repair. She single-handedly clears all those other crunchy, drying creams, making her the only one you need. Priced at $28.00.

Fenty Hair “The Gelly Type – Strong Hold Gel”:

IMAGE | FENTYBEAUTY.COM

Slick ‘n snatch styles with this high-performance strong hold gel. It gives you the ultimate style control for high ponys, top knots and slick-backs that stunt all day long. And because we know tight styles can take their toll, this gel’s powered with Replenicore-5’s proteins and amino acids to repair split ends while you wear. Priced at $26.00.

Fenty Hair “The Controlling Type – Hair Thickening Edge Control Gel”:

IMAGE | FENTYBEAUTY.COM

Meet the most on-top-of-it edge control gel. It lays, smooths and locks hair in place all day long without flaking on you. And when you’re feelin’ weak, it comes on strong, thickening fragile edges too. And of course, it’s powered by Replenicore-5’s amino acids, proteins and antioxidants for always-on, split-end repair. Priced at $18.00.

Fenty Hair “The Side Stick – Edge Styling Tool”:

IMAGE | FENTYBEAUTY.COM

Sometimes, you just want to step out on the everyday and go with the most extra, leveled-up edge styling tool. It feels weighty, luxe and ergonomic in your hand with a vegan bristle brush, comb and precision chrome tip. It makes turning your edges into beautiful art easy, and works effortlessly at smoothing baby hairs, swirling strands and taming flyaways.  Priced at $18.00.



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