Amazon’s 50 Best Early Prime Day 2024 Fashion and Beauty Deals

With July right around the corner, it’s officially the most wonderful time of the year—aka, Prime Day season. Any seasoned shopper will tell you that Prime Day is a can’t-miss opportunity to score major discounts on beauty, fashion, wellness, and more. This year, Prime Day will be taking place on July 16 and 17, and I’m sharing all the deets you need to be prepared below, from how to sign up for a Prime membership to the best early deals to snag right now. 

Keep scrolling for my editor-approved Amazon sale picks from the makeup, skincare, hair care, and fashion departments. Save up to 72% on trendy shoes and designer bags, plus snag discounted skincare from L’Oréal Paris, Peter Thomas Roth, Lancôme and more, starting at just $9.    

Best Early Prime Day Deals Overall

• L’Oréal Paris True Match Lumi Glotion, $11 with coupon (originally $17)
• Levi’s 501 Original Shorts, $39 (originally $60)
• Essie Expressie Pink Nail Polish, $5 (originally $10)
• Garnier Micellar Cleansing Water, $9 (originally $12)
• Laura Geller Rosy Eyeshadow Palette, $12 (originally $20)
• Solawave 4-in-1 Radiant Renewal Skincare Wand, $127 with coupon (originally $169)
• Grace & Stella Under Eye Mask, $22 (originally $35)
• Topeast Monogrammed Cosmetic Bag, $13 (originally $16)
• Peter Thomas Roth Water Drench Hyaluronic Cloud Cream, $38 (originally $52)
• Adidas Women’s Hoops 3.0 Low Basketball Shoes, $49 (originally $70)

L’Oréal Paris True Match Lumi Glotion

Kicking off my must-have sales picks is this best-selling $11 tinted moisturizer from L’Oréal that Kendall Jenner loves. With more than 28,000 five-star ratings on Amazon, it’s a great alternative to pricier tanning drops for achieving a glowy complexion. I also found some under-$10 beauty essentials, including a quick-drying Essie nail polish and my personal favorite makeup remover. For skincare, deals range from 25% off a face-sculpting device to a lightweight moisturizer that’s perfect for summer. Or, treat yourself to discounted fashion finds like 35%-off Levi’s denim shorts and a versatile pair of white Adidas sneakers.      

Best Early Prime Day Makeup Deals

• Maybelline Instant Age Rewind Concealer, $8 (originally $11)
• L’Oréal Paris Telescopic Original Mascara, $10 (originally $13)
• Physicians Formula Murumuru Butter Bronzer, $13 (originally $16) 
• E.l.f. No Budge Retractable Eyeliner, $4 (originally $5)
• Revlon ColorStay Lipstick, $8 (originally $12)
• Kiss Looks So Natural False Eyelashes, $7 (originally $12)
• Julep Eyeshadow Stick, $13 with coupon (originally $18)
• IT Cosmetics Heavenly Luxe Complexion Perfection Brush, $35 (originally $50)
• Covergirl + Olay Simply Ageless 3-in-1 Liquid Foundation, $10 (originally $20)
• NYX Professional Makeup Micro Brow Pencil, $9 (originally $11)

Maybelline Instant Age Rewind Concealer

There’s a reason Amazon is a go-to makeup destination, with all of my picks coming in at under $40 and half of them under $10. Drugstore faves like a longwear brow pencil and a buttery bronzer with more than 30,000 five-star ratings are the key to creating stunning summer makeup looks. Plus, now’s the time to try the viral products you’ve been eyeing, like the L’Oréal Paris Telescopic Mascara, which has racked up 323.3 million TikTok posts, or the Maybelline Instant Age Rewind Concealer, which has more than 200,000 positive shopper ratings on Amazon.   

Best Early Prime Day Skincare Deals

• TruSkin Vitamin C Face Serum, $35 (originally $49)
• CosRX Snail Mucin 96% Power Repairing Essence, $12 (originally $34)
• Neutrogena Ultra Sheer Dry-Touch Sunscreen, $9 (originally $13)
• Cetaphil Face Wash Two-Pack, $12 with coupon (originally $25)
• Clean Skin Club Clean Towels, $32 (originally $36)
• Eos Shea Better Vanilla Cashmere Body Lotion, $9 (originally $11)
• Seven Minerals Aloe Vera Gel, $20 (originally $25)
• Herbivore Bakuchiol Retinol Alternative, $45 with coupon (originally $56)
• La Roche-Posay Anthelios Tinted SPF 50 Sunscreen, $29 (originally $38)
• Burt’s Bees Renewal Firming Face Cream, $12 (originally $20)

TruSkin Vitamin C Face Serum

Not only is the TruSkin Vitamin C Face Serum a steal for an anti-aging serum at just $35, but it also has an impressive 94,000-plus five-star ratings on Amazon. Shop the customer-favorite serum, as well as a $9 non-greasy sunscreen and a 64%-off snail mucin essence that has been bought by more than 100,000 shoppers in the past month. Additionally, I found some summer-ready body care products, including a shea butter-infused body lotion and a best-selling aloe vera gel.    

Best Early Prime Day Hair Deals

• Kitsch Rice Water Hair Growth Shampoo Bar, $14 (originally $20)
• Biolage Strength Recovery Shampoo, $28 (originally $42)
• GQLV Flower Claw Clips, $7 with coupon (originally $14)
• Revlon One-Step Hair Dryer and Volumizer Hot Air Brush, $32 (originally $40) 
• Virtue Smooth Shampoo and Conditioner Set, $29 (originally $35)
• Kate Blanc Cosmetics Castor Oil Growth Treatment, $10 (originally $15)
• Goody Ouchless Elastic Hair Ties, $4 (originally $5)
• Native Shampoo and Conditioner, $20 (originally $28)
• Anne Betty Hair Dryer and Diffuser, $25 with coupon (originally $50)
• Redken All Soft Shampoo, $35 (originally $52)

Kitsch Rice Water Hair Growth Shampoo Bar

From hair care and cute accessories to styling products and tools, Amazon has your hair needs covered. First up, I found a top-rated shampoo bar formulated with rice water to promote hair growth, available at 44% off. You won’t want to leave the house without one of these adorable $5 hair clips and an elastic hair tie or two in your bag. In the market for a new shampoo? Check out the Biolage Strength Recovery Shampoo or the Virtue Smooth Shampoo and Conditioner set. And don’t forget to take advantage of deals on typically splurge-worthy heat styling tools, like 20% off Revlon’s popular blow dryer brush and 50% off a hair dryer with a diffuser for curls.      

Best Early Prime Day Fashion Deals

• Coach Tabby Wristlet, $233 (originally $295)
• Calvin Klein Modern Cotton Bralette, $21 (originally $30)
• Shy Velvet Crossover Waist Summer Dress, $39 (originally $53)
• Havaianas Flip Flops, $18 (originally $26)
• Leggings Depot High-Waisted Leggings, $16 (originally $20)
• Anrabess Crochet Swim Cover Up, $34 (originally $40)
• Dr. Scholl’s Nice Iconic Flat Sandals, $48 (originally $80)
• Dokotoo Color Block Button Down Shirt, $25 (originally $70)
• Cupshe High Waisted Bikini, $35 (originally $45)
• Charles Albert Embroidered Cowboy Boots, $40 (originally $90)

Coach Tabby Wristlet

Consider this your sign to treat yourself to a designer purse from Gen Z-loved brand Coach while it’s on sale for 20% off. Plus, let Amazon be your one-stop-shop for summer fashion now through Prime Day, with significant discounts on Havaianas flip flops and Dr. Scholl’s sandals. (The latter are the unofficial ‘It’ shoe of the season, FYI.) I also rounded up plenty of cute clothing options—think sundresses, swimsuits, and button downs, all under $40.

When Is Amazon Prime Day 2024?

Amazon announced that Prime Day will officially take place on July 16 and 17, so you have just a few weeks to plan your shopping strategy and take advantage of early deals. 

How Long Is Amazon Prime Day?

In years past, Prime Day has taken place over the course of two days, beginning at 12:00 a.m. PST/3:00 a.m. EST on the first day and ending at 11:59 p.m. PST/2:59 a.m. EST on the final day. Not all deals will last the duration of the event, so be sure to refer to this guide and refresh Amazon’s deals storefront for the most accurate info. 

Is Amazon Prime Day Only for Prime Members? 

Though some Prime Day deals will be available to all shoppers, signing up for a Prime membership is the best way to ensure that you’re taking full advantage of the sale. Register for a free 30-day trial, here.  

Levi’s 501 Original Shorts

Laura Geller Rosy Eyeshadow Palette

Peter Thomas Roth Water Drench Hyaluronic Cloud Cream

GQLV Flower Claw Clips

Charles Albert Embroidered Cowboy Boots