Gucci Fall 2024 Ad Campaign

Sabato De Sarno has been installed as Gucci creative director since January 2023 and continues to rely on David Sims to capture his vision of the new Gucci woman. Sims was first sought after the capture Daria Werbowy for the Marina Chain jewelry campaign, captured a handful of fresh faces for the campaign to accompany his debut Spring 2024 collection and was called upon to shoot the eyewear campaign starring Vittoria Ceretti. To no one’s amazement, De Sarno welcomes back the British fashion photographer with open arms for the Fall 2024 campaign (the designer’s second collection as creative director). Models Alaato Jazyper, Jiahui Zhang and Loli Bahia come together this season, who pose in front of Sims’ lens throughout the minimalist campaign series, shot within a photographic studio in Milan, Italy.

Read below the reactions of theFashionSpot’s forum members:

“No words,” immediately shared Scotty the moment the campaign dropped.

“Please can they put an end to this?” asked GivenchyAddict.

“I don’t think there’s ever been an era in fashion where models looked this bad. They always appear to have rolled right out of bed. This aversion towards makeup and beauty styling needs to end,” added aracic.

VogueDisciple93 declared: “They’d be better off without a campaign!”

“I would defend this if they looked chic, with nice hair and make up. The ‘concept’ is totally wrong because his clothes don’t say anything and the models are giving nothing. It’s just nothing,” Alquimista critiqued.

“Absolutely pitiful,” described a majorly underwhelmed lookatme.

“To say Gucci’s campaign imagery under Sabato De Sarno has become depressing would be an understatement. So horrifically glamour-less, sterile, and banal beyond belief. The nonexistent beauty styling only adds insult to injury,” ranted vogue28.

Check out even more from the Fall 2024 Gucci campaign and share your very own thoughts, here.