Ever since Sabato De Sarno became Gucci creative director in 2023, the Italian designer has preferred most of the brand’s campaign imagery to feature a white backdrop, photographed inside the studio, and shot by David Sims. A dramatic change in direction is in the air, however, with the unveiling of the Gucci Cruise 2025 advertising campaign. In May, De Sarno staged his Cruise 2025 showcase within the walls of London’s Tate Modern museum – with the accompanying advertising campaign also photographed within the British capital. The legendary and iconic American singer Debbie Harry is the face of the Gucci Cruise 2025 collection, shot by famed photographer Nan Goldin. Throughout the campaign series, shot inside the back of a London black cab, Harry is joined by some canine companions and totes the Gucci Blondie handbag.
The Cruise 2025 Gucci Campaign with Debbie Harry by Nan Goldin:
Read below the reactions of theFashionSpot’s forum members:
“Debbie Harry for the Blondie bag is great. The bag, however. Tacky much?” asked Lola701.
“I wonder if this Debbie Harry campaign will just be a series of shots taken inside a taxi? Showcasing a variety of different handbags and dogs. Change your dog to match your handbag,” tigerrouge voiced.
“Zzzzz,” snoozed a disinterested matheus_s.
90sFan wasn’t all too impressed either. “I love Nan Goldin to bits, but art photographers are so bad at shooting fashion,” they pointed out.
Grimm reasoned: “At least it’s not another white studio shot. Of that, we can be thankful!”
“Not sold on this whatsoever, including the irony of Debbie Harry posing with the Gucci Blondie bag. I’m able to appreciate it’s not another Sabato De Sarno campaign by David Sims with a white backdrop but this just looks like an extension of Alessandro Michele’s Gucci for me,” shared vogue28.
See more from the Gucci Cruise 2025 campaign with Debbie Harry and join the conversation, here.
