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Who has the most up-close and personal experience with beautiful, effortlessly camera-ready skin? A top model makeup artist, of course. Founded in 2009 by MUA extraordinaire Rose-Marie Swift, RMS Beauty was pioneering skin-forward makeup products before it was cool and is focused on making your skin and face look as naturally gorgeous as possible. Read on for our full overview of the brand, complete with seven standout product picks to shop.
RMS Beauty
Founded: By Rose-Marie Swift, in 2009.
Based in: Charleston, South Carolina
Pricing: $$$
Best known for: Being one of the pioneering brands of the “clean” beauty movement, focusing on thoughtful, skin-forward ingredients in its range of skincare-makeup hybrid products.
Most popular product: ReDimension Hydra Powder Blush
Fun fact: Swift often receives recognition in the street as “that TikTok lady,” due to her viral makeup videos.
Other brands you’ll love: Ilia Beauty, Kosas, Saie, Herbivore Botanicals
About the Brand
As the makeup artist of choice for famous faces like Gisele Bündchen, Miranda Kerr, and Adriana Lima, Swift found herself increasingly frustrated with how most makeup products on the market didn’t look natural on the skin. Seeing how these products simply built up on the surface (and often didn’t look right on camera), she decided to solve the problem herself via her own line—and RMS Beauty was born.
The concept was simple: A longtime health food advocate, Swift wanted to create organic formulas that looked both beautiful and natural. Combining her love for skincare, mineral ingredients, and perfect pigments, she did exactly that. The brand uses raw, food-grade, and organic elements while formulating new technologies to leverage these ingredients to their utmost potential. When her top model clients began announcing their allegiance to the brand, RMS Beauty took off and became the emblem of clean beauty it is today.
In keeping with Swift’s maxim of “skincare meets beauty,” RMS Beauty products make your skin look like the best version of itself and more. I usually keep my daily makeup looks simple out of sheer laziness and a fear of looking overdone; however, Swift’s products—especially when used on the ideal canvas created by her skincare line—make it easy to create stunning looks that still appear natural, giving you the top model, genetic-lottery-winner aura that Swift does so well. Read on for seven essential products to get RMS Beauty’s signature “I just woke up gorgeous” glow.
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