When it comes to iconic moves, Queen B always sets the bar high. Beyoncé Knowles-Carter, best known for her mesmerizing performances, has now ventured into the realm of beauty.
From her days in Destiny’s Child to her chart-topping solo albums and acting chops, Beyoncé has continually wowed us with her ever-changing fashion and hairstyles. Whether rocking Afro curls, glamorous updos, or making a bold statement with the short hair chop in 2013, she has delivered unforgettable hair moments time and again. With such a legendary track record, it was only fitting for Beyoncé to dive into the beauty industry with her very own hair-care line, right? Enter Cécred! Pronounced as “sacred,” this brand is Beyoncé’s heartfelt tribute to her roots, symbolizing the essence of her journey and style.
Scroll further for all you need to know about Cécred:
The Inspiration Behind Cécred:
The brand encapsulates the wisdom passed from generation to generation, from her mother, Ms Tina Knowles, and her grandmother, Agnéz Deréon.
“We started by prioritizing the needs of textured hair like mine, along with other types and textures that need more moisture and strength. My entire life and career, I’ve worn my hair in so many different ways: natural, flat-ironed, braids, colored, weaves, wigs. I want everyone to have the freedom to express their hair in ways that make them feel good, so I began by creating the essentials for hair and scalp health.” Beyoncé reflects on the inspiration behind Cécred.
Recalling her childhood days spent in her mother’s Houston salon, where she observed the art of mixing hair products with natural ingredients, Beyoncé’s interest in hair care blossomed. Teaming up with her longtime hairstylist, Neal Farinah, she meticulously crafted an 8-product line that blends traditional hair care practices with modern science. Beyoncé attributes her own healthy locks to these methods, which rescued her hair from the rigors of styling and bleaching over the years. In a heartfelt Instagram post, she writes, “Destiny’s Child got our start by performing for clients while they were getting their hair done,” underscoring the significance of her salon roots in shaping her career.
All About Cécred’s Eight-Piece Foundation Collection:
Without a doubt, Queen B’s commitment to perfection shines through in every aspect of Cécred. The lead global stylist of the brand attests to Beyoncé’s efforts in crafting these products, working hand in hand to bring her vision to life. Beyoncé’s dedication knows no bounds; she personally tests each ingredient and goes the extra mile to guarantee that every product delivers on its promises before it reaches consumers’ hands.
“As a Black founder, it was important to me to concentrate on where I saw the greatest need for healthy hair care and to place scientific innovation and product performance above all else,” Beyoncé said in a statement.
The foundation collection of Cécred, meticulously put together by a team of seasoned experts, offers an array of eight essential products crafted through years of formulation expertise. From the indulgent Hydrating Shampoo to the invigorating Scalp Scrub and Clarifying Shampoo, each item is designed to cater to various hair needs. The suite also includes a Moisture Sealing Lotion, a sumptuous Deep Conditioner, and a rejuvenating Fermented Rice & Rose Protein Ritual mask, alongside a nourishing Hair Oil. Encased in a tactile pebbled-texture case, the products exude an air of luxury. Infused with the signature hair fragrance, Temple Oud, renowned for its opulence and subtlety, the collection promises a sensorial experience like no other. The hair mask boasts a color-safe formula fortified with a groundbreaking patent-pending bioactive keratin ferment, derived from honey, keratin, and lactobacillus ferment, known to deeply penetrate and repair hair of all textures.
So, if you are seeking to cultivate a sacred hair ritual rooted in tradition yet embraced by modern science, Cécred’s foundation collection is the ideal choice. Endorsed by the incomparable Queen B herself, this collection embodies both heritage and innovation.
Starting at $20, the Cécred foundation collection is available for purchase on cecred.com. Furthermore, in collaboration with her philanthropic foundation, BeyGOOD, Cécred aims to support aspiring cosmetologists by offering scholarships and grants to salon businesses, adding a meaningful dimension to the launch.
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