Amazon Announced October Prime Day 2024—Shop Early Deals Now

October is just a couple of weeks away, meaning all the major end-of-the-year sales will be here before you know it. And kicking off the sale season is one of the biggest shopping events of the year—Prime Big Deal Days, aka October Prime Day. This week, Amazon announced that the two-day sale will take place on October 8 and 9, and I’m marking my calendar now so I’ll be ready to save big on all of my favorite makeup, skincare, fashion, and more.  

The best part? You don’t have to wait until the big event to score amazing discounts. If you know where to look, there are already tons of early deals to shop across all departments. As an editor who shops for a living, I’m a pro at scouring Amazon for the best deals, so I’m sharing my picks for discounted beauty and fashion that you can add to your cart ASAP. Keep scrolling for incredible deals on brands like Coach, Levi’s, L’Oréal, Maybelline, and more. 

Best Early October Prime Day Deals Overall

Crest 3D Whitestrips Sensitive At-Home Teeth Whitening Kit

At the top of my best overall deals list is a practical product that’s always worth snagging on sale—Crest’s Whitestrips At-Home Teeth Whitening Kit. Specifically formulated for sensitive teeth, this best-selling kit bought by 20,000 Amazon shoppers in the past month effectively removes stains with minimal discomfort. Next up, add timeless fashion favorites to your cart, including a $55 Levi’s denim jacket and this pair of 40%-off Coach flats. Sale season is also a prime opportunity to try pricier heat-styling hair tools and at just $37, this Revlon hair dryer brush is a great deal. As for makeup finds, you can’t go wrong with the glowy tinted moisturizer that Kendall Jenner loves and a viral drugstore mascara with more than 76,000 five-star ratings.    

Best Early October Prime Day Makeup Deals

Maybelline Instant Age Rewind Eraser Concealer

Thanks to Amazon, makeup doesn’t have to be a splurge, with all of my picks coming in under $25 on sale. (In fact, most of my finds cost less than $10.) For example, at just $6, the Maybelline Instant Age Rewind Concealer is a viral fave with more than 20,000 five-star ratings from satisfied customers. I’m also eyeing this dewy liquid blush and a creamy, argan oil-infused lipstick from L’Oréal. In the market for a new eyeshadow palette? This $9 Wet n Wild mini palette has shimmery shades and matte neutrals. Other fan favorite brands like CoverGirl and E.l.f. are offering great deals, too, like this top-rated foundation and a $3 budge-proof eyeliner.        

Best Early October Prime Day Skincare Deals

CeraVe Skin Renewing Night Cream

Upgrade your skincare routine with budget-friendly finds, including the CeraVe Skin Renewing Night Cream. A number one best-seller on Amazon, this anti-aging moisturizer has more than 35,000 five-star ratings. If you’re looking for a lighter moisturizer, the Peter Thomas Roth Water Drench Hyaluronic Cloud Cream is also on sale. As one reviewer wrote, “it plumps the skin and gives it a nice glow.” The CosRx Snail Mucin 96% Repairing Essence Serum is another shopper-loved product, plus it counts Emily Ratajkowski among its fans. On the cleansing side, tried-and-true classics like the Neutrogena Makeup Remover Wipes and Cetaphil’s gentle face wash are marked down to less than $15. Finally, since winter dryness is right around the corner, you won’t regret grabbing this indulgent vanilla-scented moisturizer while it costs just $8.        

Best October Prime Day Hair Deals

Arvazallia Hydrating Argan Oil Hair Mask

Give your hair a little extra TLC with budget-friendly treatments like the Arvazallia Hydrating Argan Oil Hair Mask and the Kitsch Solid Treatment Bond Repair Hair Mask (both priced below $15). With more than 44,000 thousand five-star shopper ratings, the Arvazallia option intensely hydrates dry hair, while the Kitsch pick repairs damage. If you’re looking to swap your shampoo and conditioner, try this anti-thinning set from Pura D’Or. The biotin-infused formulas promote hair growth for thicker, more voluminous hair. Or, for the best bang for your buck, look no further than the $8 L’Oréal Paris Total Repair 5 Repairing Shampoo. In terms of styling products, check out this affordable hair dryer from Wavytalk and these $3 hair ties.   

Best Early October Prime Day Fashion Deals

Reebok Club C 85 Sneakers

Is there a better feeling than scoring sneakers, designer bags, and high-quality denim on sale? Don’t pass up the chance to add these retro-chic Reebok Club C 85 Sneakers to your cart, or treat yourself to an iconic Coach tote while it’s on sale for less than $200. You can also snag a flattering pair of jeans from Gap for a can’t-miss 50% off to pair with this $24 turtleneck sweater. Finish the cozy fall look with these 35%-off shearling boots, or swap the jeans for sculpting leggings with nearly 40,000 five-star ratings.      

When Is Amazon Prime Big Deal Days 2024?

Amazon announced that Prime Day will officially take place on October 8 and 9, so you have just a few weeks to plan your shopping strategy and take advantage of early deals. 

Is the Prime Big Deal Days Event Only for Prime Members? 

Though Prime Big Deal Days isn’t exclusive to Prime members, signing up for a Prime membership is the best way to ensure that you’re taking full advantage of the sale and enjoying perks like fast, free two-day shipping. Register for a free 30-day trial, here.  

L’Oréal Paris True Match Lumi Glotion

Maybelline Lash Sensational Sky High Mascara

E.l.f No Budge Retractable Eyeliner

Eos Shea Better Vanilla Cashmere Body Lotion

Pura D’Or Anti-Thinning Shampoo and Deep Moisturizing Conditioner

Coach Signature Town Tote

Gap Classic Straight Fit Denim Jeans