Boss Spring 2024 Ad Campaign

Subsequent to the Spring 2022 season, Marco Falconi has favored Mikael Jansson as Boss’ campaign photographer. Jansson is back for his fifth consecutive campaign with the unveiling of the Spring 2024 installment. We are, however, granted a change in casting this season, with Falconi ditching the likes of Naomi Campbell and Gigi Hadid in favor of Gisele Bündchen, Adwoa Aboah and Suki Waterhouse – in addition to South Korean actor Lee Minho and Italian tennis player Matteo Berrettini. Throughout the campaign, the cast each pose separately amongst a modern and linear set, dressed stylist Vanessa Reid in Falconi’s collection of classic pieces in a muted color palette.

Read below the reactions of theFashionSpot’s forum members:

“Crazy to think Marco Falcioni felt the need to cast the likes of Adwoa Aboah and Suki Waterhouse alongside THE Gisele Bündchen. What on Earth! No other models are necessary when you have someone of Gisele’s standards on set. What an absolute pro! Gisele’s mere presence is the highlight of this whole campaign,” voiced vogue28.

“Gisele really is a model through and through. She managed to make Boss look less drab, #kudos,” chimed in forum member fenty.

Dontbeadrag commented: “Gisele looks great as usual, Matteo looks good to, others are a miscast. Adwoa manspreading is giving a divorced,struggling office worker riding the metro, instead of sexy and confident. Even worse is that I’ve watched Basic Instinct yesterday and Sharon Stone should teach all models how to cross or spread the legs to look hot and powerful.”

Urban Stylin simply wasn’t feeling the end result, sharing: “This looks like unconvincing promo shots for a Netflix show. All that’s missing is text!”

See more of the Boss Spring 2024 advertising campaign and join the conversation, here.