Chloé Pre-Fall 2024 Ad Campaign

Chemena Kamali is proving to be a match made in absolute fashion heaven for Chloé. Since taking up the mantle as the creative director of the French fashion house in late 2023, the German designer has been on a mission to return Chloé back to its former glory – and is succeeding with an effortless ease. Kamali’s debut collection for the Fall 2024 season, which was unveiled during Paris Fashion Week, received a resounding standing ovation across theFashionSpot forums. Kamali’s Pre-Fall 2024 collection (unveiled after PFW but designed prior to Fall 2024) received the same level of praise. The accompanying campaign for Kamali’s very first collection is here, lensed by Sam Rock. Jessica Miller, Liya Kebede, Suvi Koponen, Shuqi Lan, Kristine Lindseth, Saphira Krumhaar, and Ornella Umutoni come together for occasion, oozing an effortless and care-free spirit around various different Paris locations.

Read below the reactions of theFashionSpot’s forum members:

“Love it! Liya’s shot is to die for,” exclaimed mikel.

“That Suvi Koponen shot is everything…” applauded forum member yslforever.

Also equally as impressed was Cocteau Stone: “Love the cold lightness, even if it is a bit of a Parisian cliché it is nice to see someone execute it so well.”

“My admiration for Chemena Kamali only continues to grow,” chimed in vogue28. “Absolutely wonderful to see someone restore a fashion house to its former glory, and with an effortless ease. The casting is fabulous, massively here for the sight of Jessica Miller and Liya Kebede again, and I’m massively here for Paris as the backdrop.”

“These are going to look really good in print. I hope they run a few of these in W Magazine and Interview. I would love to see them in the larger size,” GivenchyHomme voiced.

See more from Chloé’s Pre-Fall 2024 advertising campaign and join the conversation, here.