Gisele Bündchen Zara Stefano Pilati Collection Ad Campaign

Steven Meisel has been an asset to Zara since 2017, when the legendary lensman was tapped to capture the Zara Studio Spring 2017 campaign. Season after season, campaign after campaign, Meisel’s work for Zara has proved to be nothing short of spectacular – time and time again. As a result, Meisel was the perfect fit to capture the campaign for the Zara Stefano Pilati collection, which drops worldwide on October 3. The collection consists of coats, blazers, suits, dresses, knitwear, trousers, and accessories – mostly in a black color palette. Prices are set to range from $17.90 (for socks) and $399 (for a leather jacket). For the accompanying campaign, the Italian designer is joined by supermodel Gisele Bündchen – who works a voluminous blonde wig. The pair pose together throughout the soft and melancholic campaign images, captured in black and white.

The Zara Stefano Pilati Collection Campaign starring Gisele Bündchen:

Read below the reactions of theFashionSpot’s forum members:

“Nothing seems to work here? Gisele Bündchen for YSL Fall 2007 was timeless and I can’t say the same about this,” voiced thiago the moment the campaign dropped.

“I thought it was Kate Moss in the thumbnail. Overall, a big letdown,” sighed mikel.

“I thought it was Amber Valletta,” chimed in kokobombon.

“Brigitte Macron serving here,” Alquimista laughed.

GivenchyHomme added: “The photographs are truly stunning. The lighting is exceptional—it’s wonderful to see such thoughtful attention to the craft of photography. However, I do feel that the choice of wig for Gisele is distracting. She didn’t need it.”

Ihhbl commented: “Gisele Bündchen looks amazing with this wig in my opinion! The photography style, Stefano himself, and the clothes, on the other hand… questionable to say the least.”

See more from the Zara Stefano Pilati collection campaign by Steven Meisel and join the conversation, here.