H&M Spring 2024 Ad Campaign Rafael Pavarotti

Rafael Pavarotti remains one of the most in-demand of fashion photographers working today. The young Brazilian creative has been embraced by the industry from the get-go, and has since photographed the buzz-worthy covers of American and British Vogue with the 90s supermodels and the covers of Vogue Italia with Gisele Bündchen and Kim Kardashian. Pavarotti has also been called upon by the likes of Balmain and Ferragamo to lens their advertising campaign, in addition to H&M. The partnership between the pair began to blossom back in 2021, with the Swedish fashion retailer also enlisting Pavarotti to lens the Fall 2023 advertising campaign. He’s back for the current Spring 2024 season, shooting a handful of models-of-the-moment who include Vittoria Ceretti, Anok Yai, Bibi Breslin, Precious Lee and Raquel Zimmermann.

Read below the reactions of theFashionSpot’s forum members:

“Great casting! Great photographs! Vogue-esque,” approved MModa.

Vogue28 couldn’t have agreed more, raving: “You know Vogue is doing something wrong when a H&M advertising campaign oozes more life! Absolutely loving this. Massively here for the cast, the photography from Pavarotti, the movement, the hairography, the poses, the energy… ALL of it!”

“Amazing casting, Raquel looks gorgeous! Anok is selling it! And this new girl Bibi is powerful! Nothing bad about this,” commended forum member Ihhbl.

See more from H&M’s Spring 2024 advertising campaign and share your own thoughts, here.