Hurry! Tarte’s Internet-Famous Makeup Is on Rare Sale

Summer is sale season. Much to my wallet’s chagrin, it’s my job as a shopping editor to stay on top of which deals are available on a given day—and which ones are actually worthwhile. This weekend, for example, the Tarte Friends & Family event is the only sale I’m shopping. The annual sale kicked off on August 6 and runs through August 11, meaning now is the last chance to score 30% off Tarte products sitewide. To activate the discount, just enter the code FAM30 at checkout and prepare to save big.

With the 30% off discount, most products come in at under $30, with plenty of under-$20 options, too. That means you can stock up on viral and celebrity-loved makeup without having to seriously splurge. Since you’ll want to hurry and take advantage of the deals before they end on Sunday, I decided to make your shopping experience a breeze by rounding up the best Tarte products to add to your cart on sale this weekend. 

Best Deals From the Tarte Friends & Family Sale

• Shape Tape Full-Coverage Concealer, $22 (originally $32) 
• Maracuja Juicy Lip Plump, $18 (originally $26)
• Tartelette Tubing Mascara, $19 (originally $27)
• Shape Tape Stay Spray Vegan Setting Spray, $22 (originally $32)
• Sculpt Tape Contour, $25 (originally $36)
• Creaseless Loose Setting Powder, $25 (originally $36)
• Brows For Days Framing Gel, $18 (originally $25)
• Blush Tape Liquid Blush, $25 (originally $36)
• Maracuja Juicy Plumping Lip Oil, $18 (originally $26)
• Face Tape Foundation, $29 (originally $42)

Shape Tape Full-Coverage Concealer  

If you only try one Tarte product, it should without a doubt be the Shape Tape Full-Coverage Concealer. In fact, chances are you’ve already tried it or had it recommended to you at some point before. This iconic fan-favorite concealer is a mainstay on best concealer roundups, earning a stamp of approval from beauty editors, TikTokers, and celebrities like Shay Mitchell. 

Available in 38 shades, this creamy, long-lasting concealer rarely goes on sale, so now is your opportunity to see what all the hype is about. Still not convinced? Just take a look at the 20,000-plus five-star customer reviews attesting to the “excellent texture,” “full and natural coverage,” and “perfect shade match.”  

Maracuja Juicy Lip Plump

With an impressive 97.9 million posts on TikTok, the Maracuja Juicy Lip Plump is another viral favorite from Tarte and right now, you can grab it for less than $20. This glossy plumping lip tint comes in 18 stunning shades, from a light rosy pink to a rich black cherry. “I’ve never been more obsessed with a lip product,” gushed one TikTok user, while another wrote, “Okay the hype is real on this one.”

Tartelette Tubing Mascara

In the market for a new mascara? Between the smudge-proof, non-flaking formula and the visible lash definition, the Tartelette Tubing Mascara is a best-seller for a reason. Formulated with nourishing shea butter and castor oil, this mascara provides extension-like length and a fanned out look. Not only has it racked up nearly 50 million TikTok posts, but it also has more than 700 five-star reviews on the Tarte website.

These viral, shopper-approved products are just the beginning when it comes to the affordable, high-quality makeup you can shop on sale at Tarte this weekend. Keep reading for more of the best deals to snag ASAP before discounts end in a few days.    

Shape Tape Stay Spray Vegan Setting Spray

Sculpt Tape Contour

Creaseless Loose Setting Powder

Brows For Days Framing Gel

Blush Tape Liquid Blush

Maracuja Juicy Plumping Lip Oil

Face Tape Foundation