Kate Moss will always and forever be a good idea. Whether the legendary Brit supermodel is making a return to the cover of Vogue Japan (twelve years after her last) or fronting advertising campaigns for Balenciaga and Fendi – we’re here for it. Anine Bing gets the Kate Moss memo loud and clear, welcoming back the undisputed style icon for a third time, as the face and embodiment of her eponymous Los Angeles-based fashion label. Moss and Chris Colls have collaborated on the previous Fall 2023, Summer 2024 campaigns together. Now, they reunite for Fall 2024. This season sees the introduction of the Elly Crossbody Bag, seen on Kate throughout the series of classic, timeless, and utterly effortless studio-shot campaign imagery.
The Fall 2024 Anine Bing Campaign with Kate Moss by Chris Colls:
Read below the reactions of theFashionSpot’s forum members:
“Not sure why Anine Bing bothered getting Kate to market this generic bag. However, I’m always happy to see her,” shared KoV upon checking out the campaign.
“The best Kate Moss has looked in AGES!” heralded WAVES.
“I am fully programmed to just instantly fall in love with anything featuring Kate Moss. The Anine Bing campaigns have been no different. The simplicity of them has always worked so wonderfully well for the brand. There’s no naff concept, and no signs of weird post-production. This season is no different, love the slight warmth and the beauty styling on Kate,” vogue28 praised.
See more from Kate Moss in the Anine Bing Fall 2024 advertising campaign and join the conversation, here.