Yeeee-haw! Menswear Paris Fashion Week is officially a-go. Getting us off to an immensely buzz-worthy start was Pharrell Williams presenting his third collection as creative director for Louis Vuitton. Last night, a bevy of A-list guests were ushered inside the Jardin d’Acclimatation (behind Fondation Louis Vuitton) within Paris’ 16th arrondissement to witness Williams’ American-inspired collection. It was a Wild Wild West in the French capital, with the Vuitton creative director inspired heavily by the American West, ultimately evoking and becoming an ode to the maison’s spirit of travel. For his Fall 2024 menswear offering, Williams examined the roots of American Western workwear, essentially redefining the codes of the stereotypical cowboy in a tribute to both black cowboys and Native Americans. Music (including unreleased tracks) from Miley Cyrus, Mumford & Sons and Native American singers engulfed the vast showspace, as models done laps of the tent. The lineup of models roamed the space, toting an eye-catching assortment of reimagined and covetable versions of Louis Vuitton’s signature Keepall, Speedy and Steamer leather goods pieces (as well as stomping around in Williams’ latest collab with American footwear brand Timberland), around the set which featured wraparound projections of a stunning vista.
Read below the reactions of theFashionSpot’s forum members:
“I had to turn it off when that gold luggage on the wheelbarrow came out.” [youthinasia]
“I actually like this. I like the intention of this, and don’t think the collection is as commercially obvious as Spring 2024. There are some very good pieces and I like the intention of a statement. And I love a cowhide moment!” [Lola701]
“My jaw dropped at seeing this! What a horrible, ill fitting pile of absolute sh** clothes. I thought Virgil Abloh couldn’t design but in comparison to Pharrell he was a couture god!” [90sFan]
“I think this is what Burberry think/wish they’re doing. Could do without the pretty ugly Alessandro Michele/Gucci stuff though. Nonetheless a lot of covetable pieces.” [tourbillions]
“I can appreciate the fact that a lot of the pieces are wearable and it’s not just a empty intellectual exercise, but at the same it feels like there were no thoughts put into any of it.” [Alquimista]
“Tacky. Pharrell should’ve just stuck to music. These tired singers/rappers/whatever should really stop venturing into fashion when their careers get stale.” [nonfatgoddess]
“The individual pieces are not good. Everything looks extremely stiff and it all possesses that insufferable quality of looking brand spanking new.” [lookatme]
“Ralph Lauren does this aesthetic best with more authenticity.” [disco54]
See all the looks from the Louis Vuitton Menswear Fall 2024 collection and join the conversation, here.