Max Mara Spring 2024 Ad Campaign

Ian Griffiths had enlisted Steven Meisel for what felt like forever as Max Mara’s campaign photographer, until tasking Ethan James Green with the job for the Fall 2022 season. As a result, the young American photographer has since captured the Italian fashion brand’s Spring 2023 and Fall 2023 campaign imagery too. Once again, Griffiths, Max Mara’s long-serving creative director find himself in the mood for change and enlists Craig McDean as campaign photographer for Spring 2024. Griffiths opted to keep model Karolina Spakowski for another season, who is joined by He Cong and Felice Nova Noordhoff. Styled by Tonne Goodman, the girls roam the interiors of the brutalist Breuer Building in New York City throughout the series of campaign images.

Read below the reactions of theFashionSpot’s forum members:

“I’m able to appreciate the change in photographer this season. The images work beautifully for Max Mara, love the setting, the casting and the elegance and sophistication this whole campaign radiates… very nicely done!” vogue28 applauded.

“I really like what I am seeing. Love the casting, the styling, and photography. A+,” stated MModa.

“Feels like a Tomas Maier Bottega Veneta campaign. Nice,” forum member lookatme pointed out.

Ivano was also full of praise, voicing: “Another Max Mara campaign that I love. Small group, talented girls, great styling. It has all the right elements to be good.”

Matheus_s described the outcome as “elegant” and we wouldn’t possibly agree more.

Check out more of Max Mara’s Spring 2024 advertising campaign and share your own thoughts, here.