Miu Miu Fall 2024 Ad Campaign

Miuccia Prada still insists on endorsing Zoë Ghertner as Miu Miu’s campaign photographer. After all, the American fashion photographer has been tasked with capturing the brand’s advertising campaign imagery since the Spring 2023 season (with the exception of the Matelassé handbag campaigns starring Gigi Hadid and the recent Summer 2024 offering). Subsequent to shooting the Spring 2024 campaign, Ghertner is back once again, with the unveiling of the Fall 2024 campaign installment. At the very least, Miuccia grants us a change in casting this season, as the celebrated Italian fashion designer welcomes Cara Delevingne, Ethel Cain, Charlotte Cardin, Little Simz, Minnie and Caitlin Soetendal as the faces of the collection. Mrs. Prada’s cast pose throughout the minimalist campaign which “draws on the vocabulary of wardrobe from childhood through maturity, from the masculine to the feminine, the formal to the informal.”

Read below the reactions of theFashionSpot’s forum members:

“Enough with campaigns that look like lookbooks please,” Thefrenchy immediately called out.

“Hate the photography,” declared kokobombon.

Forum member prylvi was also majorly underwhelmed, critiquing: “Where’s the effort? This collection had so much potential and this is what you came up with? Ugh!”

“It’s so basic,” added matheus_s.

“Truly hideous, and can honestly say there’s not one element to this that I can remotely stomach. From the casting to the photography, it’s all just so… miserable,” vogue28 ranted.

Not everyone, however, was in agreement. “I am positively surprised by Cara’s images. She looks so beautiful and fresh faced. It should be a solo campaign just with her,” reasoned avonlea002.

“Cara’s Margot Tenenbaum photos work. The rest? Not so much,” shared KoV.

Thiago used to word “depressive” to describe the outcome but do you agree?

Check out even more from the Fall 2024 Miu Miu campaign and join the conversation, here.