Saint Laurent Fall 2024 Ad Campaign

Saint Laurent’s advertising campaign imagery is top tier. Whether Anthony Vaccarello’s muses Penelope Ternes, Loli Bahia, Ajus Samuel and Eva Herzigova are morphing into femme fatales via the lens of Juergen Teller or David Sims is shooting the living legend that is Diana Ross – we’re usually left in awe. Saint Laurent’s recent menswear campaign installment paid homage to famous artworks, ultimately receiving a standing ovation on theFashionSpot forums. Now, the womenswear Fall 2024 campaign has dropped, with Vaccarello granting Bella Hadid her very first Saint Laurent campaign gig. Hadid is joined by fellow models Penelope Ternes and Liu Wen, actress Kiko Mizuhara and Blackpink’s Rosé throughout. The Belgian designer (who has served as creative director since 2016) called upon Saint Laurent regular Gray Sorrenti for the occasion, with Vaccarello’s cast posing throughout a vast mid-century property on location in Los Angeles, California.

Read below the reactions of theFashionSpot’s forum members:

“I knew this was going to happen. Since Bella made her first public appearance again, she has been walking around the streets of NY and LA with a Saint Laurent bag,” voiced badgalcrush.

“Love to see Bella Hadid, looking forward to more of this,” aracic enthused.

Sharing the same level of enthusiasm was MModa: “A beautiful photograph of Bella Hadid. Love everything about it.”

“This campaign is stunning,” applauded fenty.

“Such a perfect campaign. Everything works here. I want to live like these people,” Alquimista shared.

Not everyone, however, was so convinced. “Words can’t describe how much I hate Gray Sorrenti’s ‘photography’,” critiqued forum member avonlea002.

“What a horrible campaign. So cheap. Vaccarello has to stop with Gray Sorrenti!” stated RaisinBoy.

See more of Saint Laurent’s Fall 2024 advertising campaign and join the conversation, here.