Seán McGirr Alexander McQueen Teaser Campaign Fall 2024

Ever since Seán McGirr was announced as Alexander McQueen’s creative director back in October 2023, the momentum and buildup to his debut collection has been immense. The highly-anticipated unveiling will take place Saturday March 2 during Paris Fashion Week. Until then, we have ourselves a preview of McGirr’s vision for the British fashion label in the form of a series of Tommy Malekoff-shot images (in addition to a revised logo). Art directed by Edward Quarmby, the Dublin-born designer taps models and friends of the house Debra Shaw and Frankie Rayder. Shot amongst the wilderness, on location within an ancient pine forest, the models roam the rugged landscape in McGirr’s designs and don plastic toy masks which are a nod to the McQueen heritage.

Read below the reactions of theFashionSpot’s forum members:

“I wanted him to bring back the dark and gritty vibe from the 90s so I’m digging this a lot. Perfect casting with Debra. Looking forward to the show.” [Marc10]

“I love the idea of that broken glass dress. I like the direction. And that redrawn logo is very beautiful. Let’s hope this guy gets time.” [Norden]

“Good theme with the forest, A lot to explore. The dress is nice, and so is the suit.” [Alquimista]

“Need to see the first collection to really get a feel for the direction! These teaser images leave me curious. Certain aspects of this could be good. Enlisting Debra was a good move along with the nods to the tartan and the skull etc. However, those shoes.. the tailoring or lack there of and those cheap-looking masks are not sitting well with me. Hoping this is all tied together for a better first showing!” [mteb123]

“Something about the previews gives me Alexander McQueen x H&M vibes and I don’t know why.” [The Byronic Boy]

“I like the idea of the forest and setting and the way it is shot but what are those shoes, and the tartan dress looks cheap like it’s from SHEIN or at best Mango but certainly not where McQueen should be headed. I am still interested in seeing a collection but hope it doesn’t go off the rails.” [reese06]

See more from Seán McGirr’s McQueen preview and join the conversation on theFashionSpot forums, here.