Stella McCartney Fall 2024 Ad Campaign

Stella McCartney sure likes to generate a few headlines with the unveiling of every advertising campaign. McCartney had Kendall Jenner essentially become a horse whisperer with the Fall 2024 campaign installment and insisted on Cara Delevingne pose amongst the recycled waste of a Veolia recycling plant last season. The English fashion designer, who launched her eponymous fashion label in 2001, goes in an entirely different direction with the unveiling of the Fall 2024 advertising campaign – switching out the casting, the photographer and the concept. McCartney ushers in actress Eva Mendes and singer Raye, who pose before the lens of Ethan James Green for a series of images that aims to highlight the brand’s planet advocacy and cruelty-free practice in fashion.

The Fall 2024 Stella McCartney Campaign with Eva Mendes & Raye:

Read below the reactions of theFashionSpot’s forum members:

“This is actually very nice. A very strong photography campaign. I mean it goes with the brand. One thing I have to say though is Stella McCartney stuff is very nice and durable. I do get why innovation costs so much, given that it’s limited quantity.” voiced TaylorBinque.

“The photography is quite dynamic,” GoldenPetals admired.

“Love it! Effective without being preachy,” approved Urban Stylin.

“All this campaign needed was Eva Mendes. What a beauty! Eva’s campaign imagery far outshines those of Raye, who’s part feels like an afterthought here,” voiced vogue28.

Not everyone was so smitten, however. “This had potential, but fell flat. The lighting is wrong, and with this much hair flipping going on, they should’ve added extensions to exaggerate the movement. The hair isn’t giving and needed a lil help in emphasis to really take it there,” jeremydante critiqued.

See more from the Stella McCartney Fall 2024 campaign starring Eva Mendes and Raye, and join the conversation over on theFashionSpot forums, here.