Tess Breeden Celine Winter 2024 Ad Campaign

The list of Hedi Slimane’s muses is a mile long, with the French designer adding to his list of faves with the unveiling of every passing show and advertising campaign. The year 2024 has saw Slimane fix his gaze upon the likes of Kaia Gerber (obvi), Lulu Tenney (on multiple occasions) and Esther-Rose McGregor. Next up on Slimane’s agenda is Tess Breeden, with the American model handpicked by the Celine creative director to star in the brand’s Winter 2024 campaign. Breeden poses on her lonesome in the sleek, polished and minimalist campaign offering, shot in crisp black and white. Captured by Slimane himself (who has been photographing Celine’s campaign imagery since signing on the dotted line in 2018), the images pay tribute to the late great Richard Avedon.

Read below the reactions of theFashionSpot’s forum members:

“It’s perfect,” immediately stated Alquimista.

“Perfectly executed! I like it a lot,” WAVES enthused.

“Must be the first Celine campaign I love in like, forever!” shared forum member kokobombon.

Also very much a fan was vogue28, commenting: “It’s all just so sleek, graphic, and polished. Season after season, I find myself falling in love with Hedi Slimane’s Celine’s advertising campaigns and this is no exception. A massive fan of the whole mod aesthetic and the slight nod to Richard Avedon.”

“I don’t dislike it, exactly, but it feels it too doll-like,” voiced KoV. “I don’t really envision a woman living her life in these clothes.”

“Liked the collection, and the clothes are captured well. There’s just something so detached and really despondent about this. That is pretty synonymous with Hedi’s way of photographing, but here it doesn’t feel like an embodied attitude. Also something so cheesy and stiff to this as well,” wrote Cocteau Stone.

“Boring. When was the last time Celine had diversity in their campaign?” TaylorBinque asked.

See more of Tess Breeden in the Celine Winter 2024 advertising campaign and join the conversation, here.