After rising to fame by being the mastermind behind Kim Kardashian’s beauty looks, Mario Dedivanovic is now one of the world’s most famous and sought-after makeup artists. Before setting on his journey to becoming a brand founder, Dedivanovic made it his mission to leave a mark on the beauty industry as an artist first. But with his pristine attention to detail and impressive creativity, it was only a matter of time before he would create a makeup line that reflected everything he was passionate about in the realm of beauty — Makeup by Mario.
Makeup by Mario
Founded: October 2020 by makeup artist Mario Dedivanovic
Location: New York City
Pricing: $22-$68
Best Known For: High-performance pigmented makeup such as eyeshadow palettes, long-wearing lipsticks, cream blushes, and foundation
Most Popular Products: SurrealSkin Foundation, Master Mattes Eyeshadow Palette
Fun Fact: The Master Mattes Eyeshadow Palette in “The Neutrals,” is the perfect neutral eyeshadow palette for both consumers and makeup artists
Other Brands You’ll Love: Charlotte Tilbury, Rare Beauty
“Creating Makeup By Mario was a goal I set for myself when I first became a professional artist. For years, people asked when I’d be ready [to launch my own brand], but it was important for me to get as much lived experience as possible and solidify my name in the industry first,” explains Dedivanovic. Although he took his time to plan the launch of his empire, the ethos of the brand was always in the back of his mind. “I envisioned early on what the overall look and feel of the brand would be. I knew I wanted to help people recreate my signature techniques with smart products and minimal effort. The wait paid off because when I decided to take the leap, everything felt properly aligned.”
With a strong foundation in artistry and education, Dedivanovic wanted to create a skew of products that would rank high in performance while still being accessible to consumers at any skill level. “All our products are purposeful and pro-performance to suit everyone from makeup experts to beginners,” he explains. “I designed the collection to be versatile so everyone can find what they’re looking for, whether they’re a no-makeup makeup fan, love an ultra-glam vibe, or anything in between. I love that we have a broad range of customers globally who love Makeup By Mario, which was always the intention.”
It is safe to say that Dedivanovic achieved his goal and more. Makeup by Mario is known for pushing innovation while never sacrificing a high-performance quality and his loyal fanbase is the proof. While the lineup is constantly expanding, we took the time to review the best of the brand.
Ahead, discover some of our favorite products that Makeup By Mario has to offer.