These July Fashion Launches Are Perfect for the Peak of Summer

July’s fashion launches are here, and it’s fair to say that they’re making this heat wave bearable. Brands like Skechers and Christy Dawn know exactly what you need this season. Whether you’re on the hunt for comfortable shoes, breezy sundresses or a new pair of sunnies, these fashion brands are hitting all the marks with their latest drops.

For trendsetters, classic dressers, and everyone in between, July is the perfect time of year to upgrade your closet. Plus, you can shop them all online—no need to leave the comfort of your air conditioning. Read on for our top picks for the best fashion launches to get you through the midsummer heat.

Skechers Uno Victory Pack

Get in the Olympics spirit with Skechers Uno Victory Pack collection. Featuring the flags of some of the largest nations participating in this year’s games, these retro-style sneakers are the perfect timely—and comfy—upgrade to your shoe collection.

Christy Dawn The Leni Set

Christy Dawn’s summer 2024 drop makes it easy to bring the Nancy Meyers movie aesthetic to your wardrobe. For fans of breezy, vintage-inspired silhouettes and floral prints, look no further. Christy Dawn’s got a dress, set, or pattern for everyone.

Illuah Slye Skirt

If you’re ready to add more transitional pieces to your collection, check out Illuah’s Slye Skirt. There’a matching top, too, if you feel like splurging! The midi skirt is full coverage, but slightly sheer. It’s both a closet staple and trend-forward. Plus, it’s 100% sustainable and handmade in Paris—wins all around.

Warby Parker Bridie Sunglasses

You cannot go wrong with a bold pair of sunglasses. This pair from Warby Parker is the perfect way to jazz up your summer style, while still protecting your eyes. The oversized frames and bright colors add a pop of fun to your reliable staples like jean shorts and sundresses.

Bella Venice Caroline Corset in White

With the rise of the coquette aesthetic, there’s never been a better time to add to your corset collection. Bella Venice’s Caroline Corset is chic, simple, and sophisticated. Whether you pair it with a pair of jeans or one of the brand’s bold midi skirts, it will be your summer staple.

Hanifa Dalila Maxi Dress

If the current trend cycle could be summed up in one item, it’d be this billowing maxi dress with a drop waist and corset back. The dress is 100% cotton, ideal for hot summer days when you want to look put together without having to think about a full outfit.

Lunya Washable Silk Relaxed Button Up Short Set

It’s time to add some summer vibes to your pajama drawer. This yellow and white striped set is the perfect way to add some luxury to your nighttime routine. Plus, if you’re working from home this season, this set’s cute enough to wear all day long.

UGG Tazz in Mustard Seed

On July 10, UGG finally restocked their Tazz slipper in Mustard Seed, a nice neutral tone. The best seller is the ultimate comfy shoe for a day spent at home or running errands.

J’amemme Rachel White Top

J’amemme took inspiration from the sea and ceramics for their latest drop. Think: delicate silhouettes, shell accents, and lots of linen. This collection has plenty of pieces, ideal for whatever your summer plans include, but they would look especially at home on a beachy European vacation.

AQUA x Venus Williams Collared Pleated Mini Dress

Available at Bloomingdale’s, Venus WIlliams’ collaboration with AQUA is full of chic athletic wear. The limited edition Game On collection makes it easy to find athleisure that looks great both on and off the court.

Barton Perreira Gyalis x Patou Sunglasses

Is there such a thing as owning too many pairs of sunglasses? This limited edition Barton Perreira x Patou pair is the perfect shape for any occasion. They’re definitely on the pricey side, but a solid investment for anyone willing to splurge in the name of fashionable eyewear.

Lucila Safdie Peaches Shorts

Metallic mini shorts aren’t for everyone, but maybe they should be. From London designer Lucila Safdie, these It Girl-approved pieces are bold and never boring. Add these shorts to cart if you want to spice up your wardrobe in the most fun way possible.