This Viral $7 Blush Is the Secret to Nailing the TikTok Sunset Blush Trend

Summer makeup is all about achieving a glowy, radiant complexion without a complicated routine, which is why TikTok’s latest beauty trend has arrived at just the right moment. The Sunset Blush trend is the perfect flushed look for summer, created with just two dots of pink blush, two dots of orange blush, and a swipe of gold highlighter. Stunning and simple to execute, sunset blush works for whatever your summer has in store, whether that’s golden hour at the beach, your best friend’s wedding, or a casual backyard BBQ with friends.

The key to the sunset blush look? A viral liquid blush from E.l.f. Cosmetics. TikToker Alissa Janay, who originated the trend, used two shades of the $7 E.l.f. Camo Liquid Blush to replicate the warm pink and orange hues of a summer sunset, followed by a touch of the Milani Strobe Light Liquid Highlighter. 

E.l.f. Camo Liquid Blush in Comin’ In Hot Pink

It’s no wonder that the E.l.f Camo Liquid Blush now has over 38.4 million TikTok posts gushing over the budget-friendly product. For a $7 price point, this liquid blush goes on like a luxury formula. It’s highly pigmented, easy to blend, and provides that coveted dewy finish. In addition to hordes of TikTok fans, the Camo Liquid Blush also has more than 1,600 five-star ratings on Amazon; in fact, more than 4,000 people have purchased it in the last month, per the retailer “I’m in awe,” one shopper wrote. “Pigmentation for days!” Meanwhile, another raved that it “blends beautifully” and “looks very natural.”

To try Janay’s viral sunset blush look, start with the shade Comin’ In Hot Pink and use the applicator to apply two dots just below your temples. 

E.l.f. Camo Liquid Blush in Gorg Orange

Next, you’ll go in with the Camo Liquid Blush in the shade Gorg Orange. Don’t let the bright orange color of this blush scare you. When blended with the hot pink shade and the golden highlighter, it transforms into a radiant wash of glowy color. Apply a couple of dots in a straight line along your cheekbone below the pink blush. 

Milani Strobe Light Liquid Highlighter in Glowing

NYX Jumbo Highlighter Stick in Apple Pie

Lastly, finish with a gold-toned highlighter. This is the shimmery final step that takes this “sunset blush” look up a notch. You can use the Milani Strobe Light Liquid Highlighter that Janay opted for in her viral video, or any cream or liquid-based highlighter of your choice (the NYX Jumbo Highlighter Stick is another great option). Just make sure you use a good blush brush and blend well. 

If you find the Boyfriend Blush trend too subtle and the Tomato Girl trend too dramatic, sunset blush may be the look for you. Or, maybe you’re simply in the market for a new dewy liquid blush to get you through the warmer months. Either way, if the rave reviews of Amazon shoppers and TikTok users are to be believed, you won’t be disappointed by the E.l.f. Camo Liquid Blush.