Toteme Fall 2024 Ad Campaign

Since the Spring 2022 season, we’ve been besotted with Toteme’s advertising campaign imagery, mainly due to the fact the brand has enlisted Steven Meisel as campaign photographer. A plethora of stunning campaigns have followed, with last season seeing Ida Heiner pose for the legendary lensman. The Stockholm-based fashion label’s creative directors Elin Kling and Karl Lindman (who ventured to New York for their recent Spring 2025 showcase) are in the mood for change, however, with the unveiling of the Toteme Fall 2024 campaign. Out is Meisel, in favor of Mikael Jansson. Models Liisa Winkler, Nyaduola Gabriel and Vivienne Rohner pose for the Swedish photographer throughout the minimalist campaign series, proving less is always more.

The Fall 2024 Toteme Campaign with Liisa Winkler, Nyaduola Gabriel & Vivienne Rohner:

Read below the reactions of theFashionSpot’s forum members:

“I LOVE this!” exclaimed VogueDisciple93. “The first shot is striking and drew me right in!”

“Wow, those shots look stunning. So lovely to see Liisa Winkler. She’s a queen,” enthused thiago.

“Beautiful photographs. Mikael Jansson did a great job,” applauded MModa.

Sharing the same level of enthusiasm toward the end result was vogue28. “Despite the disappointment of no Steven Meisel this season, these campaign images are simply beautiful. Mikael Jansson has indeed done a wonderful job here. Each campaign image is just as beautiful and flawless as the last, and the casting is superb.”

See more from the Toteme Fall 2024 advertising campaign and join the conversation, here.