We Found Fall 2024’s Coolest Makeup Trends

Mood Ring Eyes

According to celebrity makeup artist and Primark US Ambassador Jenna Kristina, bold eye makeup will be back in full force this fall—if you feel up to it.

“Light washes of color over the whole eyelid, double layer liners, and a cat eye with a pop of color on the inner corner are all super fun eye looks that I think we’ll see a lot more of this year,” she says. “People use makeup as a form of creative expression based on their moods or where they are in life. If you’re feeling super playful and funky, you might experiment with vibrant colors. When you’re feeling fierce, dramatic eyeliner would be a fitting and bold choice. I recommend checking out PS…Kohl Eyeliner Pencil to easily create these liner looks and try out some new, fun colors!”

Another easy way to get the look: a colored mascara. “Mascara is a daily staple in most people’s makeup bags and is the easiest step when it comes to eye makeup. Swapping your everyday black mascara with a colored one is literally the easiest way you can experiment with color on your eyes!” explains Donni Davy, Half Magic co-founder and head Euphoria makeup artist. “You don’t have to have precision eyeliner skills or any blending ability whatsoever. You just coat those lashes and go! I am all about fun makeup being easy.”

Unsurprisingly, Half Magic brings two colored mascaras to the table: Violet Act and Teal Widdit. “You could go for a soft and pretty look using our purple shade, Violet Act, paired with a nude eyeshadow, or you could use our teal shade, Teal Widdit, and pair it with a matching turquoise eyeliner for a monochromatic look. Top that off with our turquoise Glitterpill for a gorgeous sparkly monochromatic look,” explains the artist.