We Found Summer 2024’s 8 Biggest Hair Color Trends

Barbie hasn’t lessened her grasp on our hair color quite yet. Blonde is still the reigning queen of summer hair color trends, a title she’s held since, well, forever. Sure, it’s a little on the nose to say that blonde is the go-to summer color, but there’s something about those long, sunny days that makes you crave beachy, sunlit brightness for your color too. Celebrities like Beyoncé, Rihanna, and Zendaya have all gotten the blonde bug in a big way this year, though the 2024 blonde leans more golden honey than Barbie platinum. 

Changing your hair color with the season can freshen up your entire vibe—even the smallest tweaks. “The sun’s out and we bring on the light by starting at the top: our hair,” shares celebrity colorist and Redken ambassador Tracey Cunningham. “You can then change up your makeup, nails, and attire. Our hair color literally dictates our entire look.” 

If you already know you’re going blonde (or blonder), you’ll want to make a weekly date with a nourishing hair masque. Celebrity hairstylist Davontaé Washington’s pick is HH Science’s Honey Hair Mask ($24), which helps reduce breakage while softening and hydrating hair. “It will also moisturize the scalp which is something to consider when you are opting for any type of hair color service,” he explains. 

Summer itself can be tough on hair color, no matter the shade—especially if you spend a lot of time at the pool or in the sun. Celebrity colorist Matt Rez “highly suggests” using a bond-building treatment as a leave-in while you’re soaking up the sun; his favorite is Epres Bond Repair Treatment ($75), an easy spray formula that works in just 10 minutes to strengthen hair. Cunningham is a fan of Redken’s Acidic Color Gloss Activated Gloss Treatment ($38), an at-home treatment to keep your color looking extra shiny between salon stops.

Below, pros fill us in on the biggest summer hair color trends of 2024.